GOOGLE KEYWORDS RESEARCH
In the world of SEM: Search Engine Marketing, Keyword Research is extremely important to boosting your business. Think of Google Keywords as being a language. In order to communicate with your target audience, you need to understand how the converse, and more importantly, anticipate what they are searching for. Our company is skilled at learning these ‘languages’ and once we know enough about your business vision, brand language and goals; we’ll be able to bring the two of you together in fluent engagement. Through Google Keywords research we will determine which phrases and terms to use in your Google PPC campaigns.
Some of the research we go into is finding out what your competitors are using for their keywords and then developing some ideas around that for new campaigns. Often times, knowing what your competition is doing can help bring new insight and direction. With this knew insight we can develop plan of attack to boost your new keywords. We help put all these pieces of the puzzle together so you have a clear view of what strategies to take.